Thursday, May 23, 2013

Penguin Version 2.0 is Now Live - SEO News & Updates


Here is a  big news for all the web masters. Google just announced about their recent penguin update named "Penguin 2.0". This one was the forth penguin update which rolled on 22nd May that means on yesterday.

There is no doubt that the first penguin update was the big shock for the website/owners. With this update Google mentioned that "Its a new tech generation and now people should better stop spamming".

We all knows that Google is now more and more serious about their qualitative search results and these updates act as a practices in this mission.
All web masters expect major changes in their ranking with the update. Matt, Head of Google Web Spam Team mentioned that 2.3% English quarries would be impacted by this penguin.
Below are the all penguin update dates:
  • Penguin 1 on April 24, 2012 (impacting ~ 3.1% of queries)
  • Penguin 2 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 3 on October 5, 2012 (impacting ~ 0.3% of queries)
  • Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

Wednesday, September 26, 2012

Happy Birthday Google , We All Love You

Let's give birthday bumps to Google . As we all know Google is celebrating its 14th birthday today . Here is the birthday doodle for the Google.

Happy Birthday Google Doodle

SEE ALSO : Facts About Google or we should say Google Fun Facts

Since 1998, Google is continuously gathering millions of fans per yearGoogle and Google products are the need of today. Here are the few most popular Google products :
  • Blogger.com ( One of the Best Free Blogging platform )
  • Google Drive ( Online Date Storage and sharing Feature ) 
  • Google Tatk ( Allows Instant chat messaging )
  • Google Plus ( All New Social Networking Platform )

Again  A Very Happy Birthday To Google . May You Live Long :)
Million Thanks to  Larry Page and Sergey Brin for giving us this amazing platform. 

Yes We All Love You ....

We are your users , We are Google Users :) :) 

Wednesday, September 12, 2012

Amazing Apple iPhone 5 : Features Review


Front and back look of Apple iPhone 5
Apple iPhone 5 is one of the biggest Smartphone in the iPhone series. Lets have a look at the features of the amazing Apple i5 gadget.
  • Remarkably thin and slim design
  • 4 Inch larger display screen
  • Latest wireless technology
  • More faster graphics and CPU performance
  • Big battery life
  • 8MP iSight camera.

Tuesday, July 31, 2012

The 7 Deadly Sins of SEO


Sin No. 1: Using the wrong keywords 
If your website doesn't use the same words that the people searching for you do, your content will never show up for those searches or be seen by the right people.
The solution? You can use Google Insights for Search to compare potential keywords, and the Google AdWords Keyword Tool (both free!) to assess search volume for those terms. Based on your research, you should use the more common terminology in your titles and headings.
For instance, if you're a realtor, your research would lead you to find that 60 percent of people use the search phrase "real estate" when they're trying to find you on the Web, whereas only 5 percent use the phrase "houses for sale."
Sin No. 2: Blocking search engines from your site
It's possible you don't want all pages of your website to appear in search engines. Two common methods of keeping pages "hidden" are placing a robots.txt file on your site or a robots meta tag on your pages. But sometimes, these methods accidentally block your entire site from being indexed -- and that's bad news.
For instance, you might block the entire site during development and testing and forget to remove the block for launch. If none of your site's pages are being indexed or they appear in search results without a title or description, check (or have your Web developer check for you) to see if the source code contains the following robots meta tag:
<meta name="robots" content= "noindex">
If you don't see that code, open a browser address bar and type in www.site.com/robots.txt (replacing "site.com" with your domain name). Check first to see if the robots.txt file looks like this:
User-agent: *
Disallow: /
If it does, then the entire site is blocked from search engines. This file can also be used to block particular files on a site. The easiest way to ensure this file is set up properly is to log into Google Webmaster Tools and use the robots.txt checker. You can list any page (such as your home page) and test to see if it is being blocked.
Sin No. 3: Not using descriptive internal anchor text
The words you use in links signal to search engines what a page is about. If a hundred sites link to the home page of the local ice cream store using the words "free ice cream every Wednesday," then the ice cream store home page is likely to show up for those searching "free ice cream."
Adobe learned this the hard way after linking thousands of buttons that simply say "Click here," instead of something descriptive like "Download Adobe Reader." As a result, the Adobe Reader page is the first website to pop up if you search for "click here" -- but who searches for that?
You can't control how other sites link to yours, but you can control how you link to the pages on your site internally. Make sure the text you use in those links is descriptive, both for visitors to your site and for search engines looking to better understand what your site's pages are about.
A common missed opportunity is with "read more" links. It's fine to use that text to link to the pages with more information, but make the descriptive heading a link as well. Otherwise, you are telling search engines that the page you are linking to is about … "read more."
Sin No. 4: Not making sharing easy
In the age of social media, you want to make it easy for visitors to share your content. The fact that this helps search engine optimization is a secondary benefit. But too many sites, especially with the prevalence of rich media such as AJAX and Flash, make sharing nearly impossible. Make sure that:
  • Every page on your site has a unique URL. When you copy and paste the URL, is the page you want then loaded, or is the beginning of a wizard or filter loaded instead?
     
  • Content doesn't load in pop-ups that contain no URL.
     
  • Sharing links on videos link back to the page that has the video embedded rather than a standalone video pop-up.
Sin No. 5: Keeping search engines in the dark about your content
Search engines read HTML text, so if all your site's content is contained in images or Flash, search engines won't know what your site is about. Richard Branson's Moroccan resort doesn't appear in searches for "Moroccan resort" because although it seems like there are plenty of words on the home page, the text is actually part of an image. So all search engines see is a blank page.

Putting text in HTML will help those accessing your site using mobile devices, screen readers or slow connections.
Sin No. 6: Not including a compelling call to action
The point of having a website and ranking well in search engines isn't about getting a lot of visitors -- it's about turning those visitors into customers. If you have a local store, do you include store hours and your address? If you sell a product, do your educational pages include links to that product?
Sin No. 7: Thinking all search traffic will go directly to your home page
Every one of your Web pages should operate as the home page of your site. Visitors often don't land directly on your home page first, learn about you a bit and then navigate further into the site. Rather, visitors will do a search, get led to a page within your site and learn everything about your organization from there. Ensure none of your pages is a dead end and include prominent branding, links to your home page and more about you, as well as relevant calls to action.
This story originally appeared on Business on MainBusiness on Main

Sunday, July 29, 2012

Latest Google Doodle London 2012 fencing competition


NEW DELHI: Google, on Monday, displayed its fourth consecutive doodle to extend its support to London Olympics 2012. The doodle is dedicated to London 2012 fencing competition that depicts two fencers competing against each other. Fencing is contested at every Summer Olympic Games since its inception.

Latest Google Doodls , Google Doodle 2012 Olympic Games

In the doodle, one of the player's head forms the alphabet 'O' of the logo Google, whereas the other is seen in defending with the letter 'L'.

The tradition of Google doodle started from the opening ceremony of the London 2012 Olympics in which it displayed a fascinating doodle depicting 5 athletes playing different Olympic sports. The first Olympics doodle featured sports like football, basketball, swimming, fencing, running, and javelin throw.

The London Olympics 2012, officially the Games of the XXX Olympiadis, kicked off on 27 July, 2012 and will conclude on August 12, 2012. About 10,000 athletes are expected to participate from 204 countries.

5 SEO Metrics You Don't Need to Obsess Over


Search engine optimization (SEO) can sometimes focus too much on metrics, resulting in a complex series of measurements and calculations that provide little meaningful data about a website's success.
Measuring your conversion rate or number of top 10 rankings can tell you a lot about how well your website is performing. Obsessing over your social influence, on the other hand, isn't as productive.
The following five commonly-tracked SEO metrics, for instance, don't tell you that much about how your website is performing. So if you're feeling overwhelmed by the number of metrics you're tracking, consider cutting them out of your data collection process entirely.
1. Toolbar PageRank
Many website owners who live and die by toolbar PageRank -- the score that appears in toolbar plugins and extensions designed to provide SEO data -- even though Google spokesman Matt Cutts has all but deemed this metric irrelevant.
Although Google's servers run PageRank update algorithms that determine how much authority sites should receive in relation to one another, they only push these scores out to the general public a few times a year. As a result, the number displayed by toolbar SEO tools may be woefully out of date, rendering the metric meaningless.
By all means, check your toolbar PageRank from time to time. A significant decrease could be an indication that Google has detected and penalized unsavory activity on your website. But when it comes to regular management of common SEO metrics, you can leave this one off the list.
2. Top 30 rankings
Some webmasters measure their SEO success by how many times their websites appear in the first 30 Google results for their target search phrases. But the percentage of natural search users who ever navigate past the first page of results is so small that this metric is nearly meaningless.
Instead, focus on top 10 rankings. Getting on the first search engine results page is really the only way to build exposure for your company.
3. Social media shares
Social media signals play a role in your site's SEO because both Google's and Bing's ranking algorithms currently factor in link shares and the relative authority of the sharers. But there's a big difference between publishing content that will attract these social signals and obsessing day after day over exactly how many Facebook "likes" or Twitter "re-tweets" you've attracted.
Realistically, whether your website has 50 "likes" or 500 isn't as important to your natural search performance as focusing on other aspects of your marketing strategy -- such as how well your social media referral traffic is converting into buyers or email newsletter subscribers. Check your site's social shares every so often to ensure that they're trending in the right direction, but don't waste time worrying about minute changes in your numbers.
4. Daily visitors
Of course website traffic is important, but knowing the number of daily visitors arriving on your site at any given point doesn't make much of a difference.
Think about it: It doesn't matter if your website receives 100 or 100 million visitors a day unless you have a method for determining how many are converting into subscribers or buyers. If you haven't put a conversion rate optimization strategy in place, there's no reason to worry about attracting more subscribers because you can't guarantee that your efforts will pay off in increased revenue.
Instead of determining whether you attracted a few more visitors to your website today than you did yesterday, focus on how and when conversions are occurring. Then, feel free to track traffic flow -- and conversions -- to your heart's content.
5. Social influence 
Sites such as Klout and PeerIndex have been popping up recently in an attempt to quantify the relative authority of individuals and brands in any given industry. Some people get wrapped up in tracking this metric and trying to increase their scores, but I can't think of a worse way to waste your time.
While services like these might have potential in the future, they currently are nothing more than online popularity contests. Rather than spending time trying to win these superficial contests, focus on the areas of your business that will actually enhance your bottom line.
Author Bio: AJ Kumar is co-founder of Single Grain, a digital marketing agency based in San Francisco. Single Grain specializes in helping startups and larger companies with search engine optimization, pay-per-click, social media and various other marketing strategies.