Wednesday, September 26, 2012

Happy Birthday Google , We All Love You

Let's give birthday bumps to Google . As we all know Google is celebrating its 14th birthday today . Here is the birthday doodle for the Google.

Happy Birthday Google Doodle

SEE ALSO : Facts About Google or we should say Google Fun Facts

Since 1998, Google is continuously gathering millions of fans per yearGoogle and Google products are the need of today. Here are the few most popular Google products :
  • Blogger.com ( One of the Best Free Blogging platform )
  • Google Drive ( Online Date Storage and sharing Feature ) 
  • Google Tatk ( Allows Instant chat messaging )
  • Google Plus ( All New Social Networking Platform )

Again  A Very Happy Birthday To Google . May You Live Long :)
Million Thanks to  Larry Page and Sergey Brin for giving us this amazing platform. 

Yes We All Love You ....

We are your users , We are Google Users :) :) 

Wednesday, September 12, 2012

Amazing Apple iPhone 5 : Features Review


Front and back look of Apple iPhone 5
Apple iPhone 5 is one of the biggest Smartphone in the iPhone series. Lets have a look at the features of the amazing Apple i5 gadget.
  • Remarkably thin and slim design
  • 4 Inch larger display screen
  • Latest wireless technology
  • More faster graphics and CPU performance
  • Big battery life
  • 8MP iSight camera.

Tuesday, July 31, 2012

The 7 Deadly Sins of SEO


Sin No. 1: Using the wrong keywords 
If your website doesn't use the same words that the people searching for you do, your content will never show up for those searches or be seen by the right people.
The solution? You can use Google Insights for Search to compare potential keywords, and the Google AdWords Keyword Tool (both free!) to assess search volume for those terms. Based on your research, you should use the more common terminology in your titles and headings.
For instance, if you're a realtor, your research would lead you to find that 60 percent of people use the search phrase "real estate" when they're trying to find you on the Web, whereas only 5 percent use the phrase "houses for sale."
Sin No. 2: Blocking search engines from your site
It's possible you don't want all pages of your website to appear in search engines. Two common methods of keeping pages "hidden" are placing a robots.txt file on your site or a robots meta tag on your pages. But sometimes, these methods accidentally block your entire site from being indexed -- and that's bad news.
For instance, you might block the entire site during development and testing and forget to remove the block for launch. If none of your site's pages are being indexed or they appear in search results without a title or description, check (or have your Web developer check for you) to see if the source code contains the following robots meta tag:
<meta name="robots" content= "noindex">
If you don't see that code, open a browser address bar and type in www.site.com/robots.txt (replacing "site.com" with your domain name). Check first to see if the robots.txt file looks like this:
User-agent: *
Disallow: /
If it does, then the entire site is blocked from search engines. This file can also be used to block particular files on a site. The easiest way to ensure this file is set up properly is to log into Google Webmaster Tools and use the robots.txt checker. You can list any page (such as your home page) and test to see if it is being blocked.
Sin No. 3: Not using descriptive internal anchor text
The words you use in links signal to search engines what a page is about. If a hundred sites link to the home page of the local ice cream store using the words "free ice cream every Wednesday," then the ice cream store home page is likely to show up for those searching "free ice cream."
Adobe learned this the hard way after linking thousands of buttons that simply say "Click here," instead of something descriptive like "Download Adobe Reader." As a result, the Adobe Reader page is the first website to pop up if you search for "click here" -- but who searches for that?
You can't control how other sites link to yours, but you can control how you link to the pages on your site internally. Make sure the text you use in those links is descriptive, both for visitors to your site and for search engines looking to better understand what your site's pages are about.
A common missed opportunity is with "read more" links. It's fine to use that text to link to the pages with more information, but make the descriptive heading a link as well. Otherwise, you are telling search engines that the page you are linking to is about … "read more."
Sin No. 4: Not making sharing easy
In the age of social media, you want to make it easy for visitors to share your content. The fact that this helps search engine optimization is a secondary benefit. But too many sites, especially with the prevalence of rich media such as AJAX and Flash, make sharing nearly impossible. Make sure that:
  • Every page on your site has a unique URL. When you copy and paste the URL, is the page you want then loaded, or is the beginning of a wizard or filter loaded instead?
     
  • Content doesn't load in pop-ups that contain no URL.
     
  • Sharing links on videos link back to the page that has the video embedded rather than a standalone video pop-up.
Sin No. 5: Keeping search engines in the dark about your content
Search engines read HTML text, so if all your site's content is contained in images or Flash, search engines won't know what your site is about. Richard Branson's Moroccan resort doesn't appear in searches for "Moroccan resort" because although it seems like there are plenty of words on the home page, the text is actually part of an image. So all search engines see is a blank page.

Putting text in HTML will help those accessing your site using mobile devices, screen readers or slow connections.
Sin No. 6: Not including a compelling call to action
The point of having a website and ranking well in search engines isn't about getting a lot of visitors -- it's about turning those visitors into customers. If you have a local store, do you include store hours and your address? If you sell a product, do your educational pages include links to that product?
Sin No. 7: Thinking all search traffic will go directly to your home page
Every one of your Web pages should operate as the home page of your site. Visitors often don't land directly on your home page first, learn about you a bit and then navigate further into the site. Rather, visitors will do a search, get led to a page within your site and learn everything about your organization from there. Ensure none of your pages is a dead end and include prominent branding, links to your home page and more about you, as well as relevant calls to action.
This story originally appeared on Business on MainBusiness on Main

Sunday, July 29, 2012

Latest Google Doodle London 2012 fencing competition


NEW DELHI: Google, on Monday, displayed its fourth consecutive doodle to extend its support to London Olympics 2012. The doodle is dedicated to London 2012 fencing competition that depicts two fencers competing against each other. Fencing is contested at every Summer Olympic Games since its inception.

Latest Google Doodls , Google Doodle 2012 Olympic Games

In the doodle, one of the player's head forms the alphabet 'O' of the logo Google, whereas the other is seen in defending with the letter 'L'.

The tradition of Google doodle started from the opening ceremony of the London 2012 Olympics in which it displayed a fascinating doodle depicting 5 athletes playing different Olympic sports. The first Olympics doodle featured sports like football, basketball, swimming, fencing, running, and javelin throw.

The London Olympics 2012, officially the Games of the XXX Olympiadis, kicked off on 27 July, 2012 and will conclude on August 12, 2012. About 10,000 athletes are expected to participate from 204 countries.

5 SEO Metrics You Don't Need to Obsess Over


Search engine optimization (SEO) can sometimes focus too much on metrics, resulting in a complex series of measurements and calculations that provide little meaningful data about a website's success.
Measuring your conversion rate or number of top 10 rankings can tell you a lot about how well your website is performing. Obsessing over your social influence, on the other hand, isn't as productive.
The following five commonly-tracked SEO metrics, for instance, don't tell you that much about how your website is performing. So if you're feeling overwhelmed by the number of metrics you're tracking, consider cutting them out of your data collection process entirely.
1. Toolbar PageRank
Many website owners who live and die by toolbar PageRank -- the score that appears in toolbar plugins and extensions designed to provide SEO data -- even though Google spokesman Matt Cutts has all but deemed this metric irrelevant.
Although Google's servers run PageRank update algorithms that determine how much authority sites should receive in relation to one another, they only push these scores out to the general public a few times a year. As a result, the number displayed by toolbar SEO tools may be woefully out of date, rendering the metric meaningless.
By all means, check your toolbar PageRank from time to time. A significant decrease could be an indication that Google has detected and penalized unsavory activity on your website. But when it comes to regular management of common SEO metrics, you can leave this one off the list.
2. Top 30 rankings
Some webmasters measure their SEO success by how many times their websites appear in the first 30 Google results for their target search phrases. But the percentage of natural search users who ever navigate past the first page of results is so small that this metric is nearly meaningless.
Instead, focus on top 10 rankings. Getting on the first search engine results page is really the only way to build exposure for your company.
3. Social media shares
Social media signals play a role in your site's SEO because both Google's and Bing's ranking algorithms currently factor in link shares and the relative authority of the sharers. But there's a big difference between publishing content that will attract these social signals and obsessing day after day over exactly how many Facebook "likes" or Twitter "re-tweets" you've attracted.
Realistically, whether your website has 50 "likes" or 500 isn't as important to your natural search performance as focusing on other aspects of your marketing strategy -- such as how well your social media referral traffic is converting into buyers or email newsletter subscribers. Check your site's social shares every so often to ensure that they're trending in the right direction, but don't waste time worrying about minute changes in your numbers.
4. Daily visitors
Of course website traffic is important, but knowing the number of daily visitors arriving on your site at any given point doesn't make much of a difference.
Think about it: It doesn't matter if your website receives 100 or 100 million visitors a day unless you have a method for determining how many are converting into subscribers or buyers. If you haven't put a conversion rate optimization strategy in place, there's no reason to worry about attracting more subscribers because you can't guarantee that your efforts will pay off in increased revenue.
Instead of determining whether you attracted a few more visitors to your website today than you did yesterday, focus on how and when conversions are occurring. Then, feel free to track traffic flow -- and conversions -- to your heart's content.
5. Social influence 
Sites such as Klout and PeerIndex have been popping up recently in an attempt to quantify the relative authority of individuals and brands in any given industry. Some people get wrapped up in tracking this metric and trying to increase their scores, but I can't think of a worse way to waste your time.
While services like these might have potential in the future, they currently are nothing more than online popularity contests. Rather than spending time trying to win these superficial contests, focus on the areas of your business that will actually enhance your bottom line.
Author Bio: AJ Kumar is co-founder of Single Grain, a digital marketing agency based in San Francisco. Single Grain specializes in helping startups and larger companies with search engine optimization, pay-per-click, social media and various other marketing strategies.

Friday, July 6, 2012

List Of Most Popular Social Networking Sites



Social networking sites are the platform who avails you the facility of making your own friends network on web so that you can share your real time activities , interests , photos , videos and many more other things .

Here is the list of most popular social networking  sites : 

Facebook logo
Alexa Rank : 2




Twitter logo
Alexa Rank : 8




LinkedIn logo
Alexa Rank :12



My Space Logo



Alexa Rank : 165
                                                               
                               


Alexa Rank :1


 www.Pinterest.com
Alexa Rank :13


Thursday, April 5, 2012

How to Optimize a Site Before Starting SEO

Getting started checklist : Here’s list of things you should be thinking about when starting to build or optimize your website. It’s not an exhaustive list, but each item will take you time to research, plan and execute. If you manage to cover them all, you’re doing very well.

Ready to get started driving more traffic to you site? We've brought together key information to help you get up and running quickly. For each of the five main areas we touch on (Crawlability, Site Structure for SEO, On-Page SEO, Content & Links) ask yourself if you have performed the task. Some of these will be easily handled, while others may require more planning and work to implement. If you hit a wall and simply cannot accomplish something on the list, don’t panic.



Move on to something else.
Crawlability
  • Create XML sitemaps and upload them to the root of my site
  • Ensure navigational structure can be accessed by search crawlers
  • Ensure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax)
  • Ensure a clean down-level experience to expose content when rich media is used
  • Ensure a clean, keyword rich URL structure is in place
  • Create a robots.txt file and place at the root of my domain
Site Structure for SEO
  • Ensure content is laid out in a logical hierarchy
  • Ensure content is well linked to with internal links
  • Ensure a clean, keyword rich URL structure is in place
  • Ensure URLs contain no extraneous parameters where possible (sessions, tracking, etc.)
  • Create both HTML & XML sitemaps for humans and search crawlers respectively
  • Ensure JavaScript/Adobe Flash Player/rich media does not hide links from crawlers
On-Page SEO
Inside the Head Section
  • Titles should be unique, relevant, and approximately 60 characters long
  • Descriptions should be unique, relevant, grammatically correct, and 160 or fewer characters
  • Must have only one title and description per page on my site
Inside the Body Section code
  • Body Should have only one tag name h 1 - content held in tag should be keyword rich
  • tags should be available for all content-related images. They should contain content that explains the image and uses targeted keywords
  • Ensure the keyword targeted by your page appears within the actual content of the page
  • Use targeted keywords in anchor text when pointing links to other internal pages
Content
  • Ensure content is built based on keyword research to match content to what users are searching for
  • Ensure a dedicated down-level experience exists to enhance discoverability of content held in rich media
  • Ensure as much written content as possible is kept out of rich media and images
  • Produce deep, content rich pages; be an authority for users by producing excellent content
  • Set a schedule and produce new content frequently
  • Be sure content is unique – don't reuse content from other sources
  • Use 301 redirects to transfer value to new pages when content is moved or retired
  • Use the tag to help engines understand which duplicated pages should be indexed and have value attributed to them
  • Use 404 error pages to help cleanse old pages from search engine indexes
Links
  • Plan for incoming & outgoing links – plan how to encourage users to link to content
  • Create a plan to manage internal links ensuring the engines see deeper content
  • Create a social media plan to promote content via social spaces
  • Be sure to manage anchor text to help define content inside the site
  • Avoid buying links in an attempt to influence search rankings

Source : Bing Help Home - Bing Webmaster Tools Table of Contents

Tuesday, April 3, 2012

Google Sending Warnings About “Artificial” Or “Unnatural” Links


Have you recently gotten a warning from Google about having “artificial” or “unnatural” links pointing at your site? Google says this isn’t a fresh crackdown on link networks but rather a change from bad links being “silently distrusted” to being more vocal about this type of penalty.

Warnings Issued

Many people have reported getting messages from Google regarding link violations. If you scan the Google Webmaster Help forums, for instance, you will see many examples of these being posted.
Here is how one reads:
Dear site owner or webmaster of ….
We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.
Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.
If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.
If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.
Sincerely,
Google Search Quality Team

Links No Longer “Silently Distrusted”

Last month, Google appeared to take action against several blog/link networks. Are the messages going out because of that? Google told us no. Rather, it is that Google’s choosing to report penalties about bad linking issues more now than in the past. ( http://searchengineland.com/ )
A Google spokesperson emailed this statement:
The majority of the increase in messages to webmasters is not due to messages about links. Rather, Google recently started sending messages to sites even for egregious or “blackhat” violations of our quality guidelines. The vast majority of the increase in messages is thus due to expanding the types of messages we send, not because of more warnings about links.
It is true that actions on link networks have been more visible lately, but there’s an important disclaimer to that. Google has been able to trace and take action on many types of link networks; we recently decided to make that action more visible. In the past, some links might have been silently distrusted or might not have carried as much weight. More recently, we’ve been surfacing the fact that those links aren’t helping to improve ranking or indexing.
Earlier this year, Google said that it significantly increased the number of messages they have sent through Webmaster Tools in 2012.

Wednesday, March 28, 2012

How to Increase Traffic to Your Blog / Website in 2012

I have created a cool website last months, it has lot of good quality content and very informative. But I got very few visitors in 2012, traffic was very low on my website. It require lot of hard work to create such site, it will become disappointing when there is no traffic. After some time I realized that having great website is of no use if you don’t have good amount of viewers or traffic on your site. Then I started searching on internet, ways to increase traffic on website. I came across lot of useful ways and tips. I applied those to my website and came up with positive result, traffic to my website started increasing. I am sharing some of ways to increase traffic to website with you.

Different ways to increase traffic to website are mentioned below:

1. Update the site daily: Post something daily to your website as people are looking for new and latest stuff on internet. Strong keyword which attracts visitors: Do some research and come up with list of keywords which people are searching in internet. Use those keywords on your site in articles.

2. Post site link (signature) in forums: Post your website link in forums which are related to your website. Make sure that the post in forum should be informative and helpful for others then only they will visit your website.

3. Backlinks: Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. In basic link terminology, a backline is any link received by a web node (web page, directory, website, or top level domain) from another web node.

4. Directory submissions: Online directory submission is a process which includes identification of proper category and filing the website or webpage detail in particular related category and get it approved by directory editor.

5. Article submissions: Write some article related to your website and submit it to any article directories.

6. Classified ads: Advertise your website using advertising services, there are many free classifieds out there where you can specify your website and get some traffic from them.

7. Forum commenting: Put website links as your signature in forums and start commenting for posts. Your post will content your signature website link. If people are satisfied with your link then people may visit your website also.

8. Guest posting: Write a guest post on a blog which has higher SEO juice so that your post gets good traffic and in turn your blog gets some traffic via link which will be added in authors bio.

9. SEO technique: There are lot of Search engine optimization techniques available you need to search those and apply it to your site.

10. Share story in social networking sites: Share your thoughts or how you came up with this site or any interesting moment of past.

11. Yahoo answers: Join yahoo answers and answer questions related to your interest and also related to your website and give your website as source.

12. Make site interactive with forums, polls and surveys: Try to make your website interactive. Put some survey or poll which makes visitors to interact more with the website and traffic will increase.

13. Business cards: Add your website link to your business card and give the cards to all your friends and relatives and tell them to share those cards with their friends.

14. Sitemaps: Add sitemap to your website this helps website user to quickly go through all the pages and it will increase website.

15. Bookmarking: Join social bookmarking sites and bookmark your websites, put some useful keywords as tags. There are log of bookmarking sites available such as Stumbleupon, Digg, Reddit, twitter, etc.

16. Other ways to increase traffic to your website:

    Social bookmaking
    Moving Billboards
    Press Releases
    Profile Creations
    Google webmaster
    On page and off page optimization

Wednesday, February 22, 2012

Google's Freshness Update Helps Small Business SEO

Google’s Panda update caused havoc earlier this year, affecting 12 percent of all web searches. Now the search giant has updated its ranking algorithm with a change that's even more important for small businesses.

The new Freshness Update, introduced in first week of November 2011, hasn’t caused nearly as much of a stir as Panda. Yet it affects nearly three times as many searches – 35 percent, according to Google. It also offers even small websites the chance to outrank larger sites by favoring the freshest content on any topic.

While the Panda update represented a threat to some websites' rankings, the Freshness update presents an opportunity. Whereas Panda demoted sites with duplicate or minimally useful content, the Freshness update offers the potential for short-term ranking gains to sites posting new information. It can benefit even sites that haven't acquired lots of robust inbound links.

Because most SEO action is reactive rather than proactive, most webmasters will miss out on this new opportunity. There’s nothing like a ranking drop to make your SEO team spring into action - but sadly, the potential for temporary rankings improvement and spiking traffic doesn't seem to motivate people as much as it should.edit What the Freshness Update Means for SEO

The Freshness update rewards:

    * Websites containing the latest information about events that recur regularly (annually, monthly, etc.)
    * Sites with up-to-date info about the latest news stories
    * Pages offering new information about product launches or other popular topics

The Freshness update should signal the end of high rankings for:

    * Pages about last year’s event - for example, the Wimbledon Championships
    * Four-day-old reports about current news events, despite newer reports being available
    * Product reviews from the day of release, when more recent reviews of the same product have been published

As an SEO agency, Custard Media can release a press release or publish a blog post the minute we hear about something related to a client’s product or service, and expect to see big spikes in traffic to our client's site.

For smaller sites, the Freshness update offers a fantastic opportunity to compete with the big boys by offering great content on popular topics. No longer will small organisations with lower profiles have to wait weeks - or even months - to see the fruits of their link building labours before their well-made content starts bringing in traffic.

What’s more, even if a spike in rankings doesn't last, the increase in traffic means that more people are now aware of your brand, as SEOptimise pointed out last week, provides great brand awareness. Once you've seen how well it can work to create good, relevant content, you'll be motivated to do it again - and again, and again. And that's how you build a bigger audience over time.

The Freshness Update is a major opportunity – don’t let it pass you by.

Wednesday, February 1, 2012

Amazon India’s Junglee.com goes live

As expected, Amazon today launched its India operations with Junglee.com. The platform, which Amazon says is still in beta, offers more than 1.2 crore products from over 14,000 brands and hundreds of retailers. Amazon lists Homeshop18, UniverCell, Hidesign, Gitanjali, The Bombay Store, Fabindia, Bata India Limited, Dabur Uveda, Microsoft India Store, Reebok, and Amazon.com, as some of the biggest ones. Users cannot directly buy anything from Junglee.com as the government is yet to allow FDI in multi-brand retail. Amazon is branding it as a purchase decision making site than a pure transactional site. Read on…

 "Get detailed information about products through our product pages and read what other customers are saying about a given product. You will see reviews written by Junglee visitors as well as millions of real-time customer reviews from Amazon.com. Evaluate buying options from multiple sellers and find the seller who best meets your needs based on price, shipping speed, shipping and return policies, and location. For sellers with physical stores, use the store locator to find the most convenient store location. Once you make a purchase decision, you can visit the seller website or the physical store location to complete your purchase."

With Junglee, Amazon has an ambition “of organizing selection and buying options to make it simple for customers to find anything using Junglee.” The site’s about us page mentions product categories include more than 90 lakh books, and 30 lakh products from more than 14,000 Indian and global brands. Junglee features more than 25 categories including mobile phones, cameras, toys & games, baby products, books, music, movies & TV, clothing, jewellery, kitchen & home products. You can discover a wide range of products from bestsellers to unique products such as a 27.12 carat diamond or a Porsche Carrera Gt – 3666 1:18 miniature model.

Amazon had acquired Junglee Corp in 1998, then a Sunnyvale-based company that provided database technology to help shoppers find products on the Internet.

Some more observations: Existing Amazon users can login using their Amazon credentials. Users can then review products and even ‘Like’ products as well as sellers. (Facebook might like to take a closer look at Junglee’s like button.)

Retailers can upload their product catalogs for free on Junglee.com using Amazon’s Product Ads program. At the moment, the service is free and advertisers can direct traffic to their sites if they have online presence or to their customer care number/stor

Tuesday, January 24, 2012

Facebook Timeline Now Pushed To Everyone, Users Get A Week To Clean Up Profiles

You can run, but you can’t hide. Facebook’s biggest user interface overhaul since the Wall, the Facebook Timeline, is now becoming mandatory for all users. According to the company, over the next few weeks, everyone will get the new Timeline. And here’s the important part: when you do, you’ll have just seven days to preview what’s there now, and hide anything you don’t want others to see.

In case you’re unfamiliar, the Facebook Timeline makes it far easier for you to travel back through your Facebook posts – posts which normally disappeared off your Wall and into oblivion. The posts from these previous months and years are now accessible through new navigational elements on the right-side of your screen that let you quickly travel back in time to the day you were born.

You can fill in data from your pre-Facebook years using the new status update box, which now includes support for adding a specific year and various “life events.”  These events include things like marriages, births, deaths, new jobs, trips and vacations, new homes, and other things you might want to record in the scrapbook-like Timeline.

With Timeline’s added ability to find older posts, including those from the days before your boss, grandparents, mom and dad were on Facebook, users will need to do a rapid cleanup on their profiles when the Timeline goes live.

Facebook explains how to hide posts you don’t want to appear on your Timeline (click the pencil to hide, delete or edit a post). You can also use the privacy drop-down to change who can see posts (e.g. “Only Me”).

Previously, users had to go out and get Timeline for themselves. Facebook was specifically trying to not push it too hard. It wouldn’t show News Feed stories announcing your friends had migrated, for example, as the company wanted the Timeline to be an opt-in decision that allowed people enough time to moderate their profile posts. Giving users seven days to do the same is somewhat an extension of that thinking, although could prove troublesome for irregular Facebook users who don’t realize they’ve been migrated, leaving themselves exposed when the week is up.

If you want to be proactive and get the Timeline now, go to the Introducing Timeline page and click “Get Timeline.” Or you can wait until you see an announcement at the top of your profile.

Timeline will also be available on Android, m.facebook.com and iOS.

Original Source : Facebook Timeline Now Pushed To Everyone, Users Get A Week To Clean Up Profiles

Friday, January 6, 2012

List Of Social Media Optimization Activities

Here is the complete list of all major SMO Activities :

  • Blogging
  • Microblogging (e.g. Twitter)
  • Expertise Sharing (e.g. LinkedIn & Facebook etc.)
  • Forum Participation
  • Yahoo Answers/Aol Answers
  • Internet Resource sharing (e.g. Bookmarking)
  • Image and Video sharing
  • Music/Audio sharing and Podcasting
  • Community Participation ( Facebook , Twitter and Linkedin )
  • Social Networking & reaching target audience
  • Interest group participation
  • Create supporters for Causes and Events, etc
  • Online Reputation Management
  • Increasing traffic and ROI for sites
  • Inbound Link Building (Both follow and not followed links)

Thursday, January 5, 2012

Introduction To Social Media Optimization ( SMO )


In a marketplace dominated by consumer-generated media, people prefer to rely on third-party reviews and references rather than a company website or brochure. In such a situation, it is important to be able to influence, counteract, or at the very least, be aware of what is being said about you by other people. Not only does participation in relevant communities help manage one’s online reputation, it is also a great opportunity to engage, educate, and even sell to other members.

But, before you can leverage the power of social media marketing to grow your business, it is important to invest time to understand the relevance of popular social media, the “etiquette” of customer engagement as well as the common pitfalls of the social landscape.

Instead of “Googling” the best restaurant or hotel, people today are more likely to ask a friend or refer a bookmark site for ideas. While we understand the power of Facebook, Twitter, and other popular social media engines, we believe that the real edge in SMO often lies in leveraging lesser known but more targeted community platforms where the real “influencers” can be found. Creative Lipi helps you develop and implement a strategy customized to your unique goals and product/service requirements around these specific “social hubs.”

As the term SMO suggests, we help optimize your site and its search visibility by popularizing it on various social or community websites such as message boards, podcasts, blog sites, wikis, and vlogs (or video blogging). Some of the most popular methods for doing SMO involve a combination of the following:
  • Tagging and social bookmarking
  • Profile creation and maintenance
  • RSS feeds
  • Adding social news buttons
  • Website analysis and optimization
  • Blogging and blog management
  • Forum marketing
  • Video and photo sharing
  • Article writing and distribution
  • Press release writing and distribution