Tuesday, January 24, 2012

Facebook Timeline Now Pushed To Everyone, Users Get A Week To Clean Up Profiles

You can run, but you can’t hide. Facebook’s biggest user interface overhaul since the Wall, the Facebook Timeline, is now becoming mandatory for all users. According to the company, over the next few weeks, everyone will get the new Timeline. And here’s the important part: when you do, you’ll have just seven days to preview what’s there now, and hide anything you don’t want others to see.

In case you’re unfamiliar, the Facebook Timeline makes it far easier for you to travel back through your Facebook posts – posts which normally disappeared off your Wall and into oblivion. The posts from these previous months and years are now accessible through new navigational elements on the right-side of your screen that let you quickly travel back in time to the day you were born.

You can fill in data from your pre-Facebook years using the new status update box, which now includes support for adding a specific year and various “life events.”  These events include things like marriages, births, deaths, new jobs, trips and vacations, new homes, and other things you might want to record in the scrapbook-like Timeline.

With Timeline’s added ability to find older posts, including those from the days before your boss, grandparents, mom and dad were on Facebook, users will need to do a rapid cleanup on their profiles when the Timeline goes live.

Facebook explains how to hide posts you don’t want to appear on your Timeline (click the pencil to hide, delete or edit a post). You can also use the privacy drop-down to change who can see posts (e.g. “Only Me”).

Previously, users had to go out and get Timeline for themselves. Facebook was specifically trying to not push it too hard. It wouldn’t show News Feed stories announcing your friends had migrated, for example, as the company wanted the Timeline to be an opt-in decision that allowed people enough time to moderate their profile posts. Giving users seven days to do the same is somewhat an extension of that thinking, although could prove troublesome for irregular Facebook users who don’t realize they’ve been migrated, leaving themselves exposed when the week is up.

If you want to be proactive and get the Timeline now, go to the Introducing Timeline page and click “Get Timeline.” Or you can wait until you see an announcement at the top of your profile.

Timeline will also be available on Android, m.facebook.com and iOS.

Original Source : Facebook Timeline Now Pushed To Everyone, Users Get A Week To Clean Up Profiles

Friday, January 6, 2012

List Of Social Media Optimization Activities

Here is the complete list of all major SMO Activities :

  • Blogging
  • Microblogging (e.g. Twitter)
  • Expertise Sharing (e.g. LinkedIn & Facebook etc.)
  • Forum Participation
  • Yahoo Answers/Aol Answers
  • Internet Resource sharing (e.g. Bookmarking)
  • Image and Video sharing
  • Music/Audio sharing and Podcasting
  • Community Participation ( Facebook , Twitter and Linkedin )
  • Social Networking & reaching target audience
  • Interest group participation
  • Create supporters for Causes and Events, etc
  • Online Reputation Management
  • Increasing traffic and ROI for sites
  • Inbound Link Building (Both follow and not followed links)

Thursday, January 5, 2012

Introduction To Social Media Optimization ( SMO )

In a marketplace dominated by consumer-generated media, people prefer to rely on third-party reviews and references rather than a company website or brochure. In such a situation, it is important to be able to influence, counteract, or at the very least, be aware of what is being said about you by other people. Not only does participation in relevant communities help manage one’s online reputation, it is also a great opportunity to engage, educate, and even sell to other members.

But, before you can leverage the power of social media marketing to grow your business, it is important to invest time to understand the relevance of popular social media, the “etiquette” of customer engagement as well as the common pitfalls of the social landscape.

Instead of “Googling” the best restaurant or hotel, people today are more likely to ask a friend or refer a bookmark site for ideas. While we understand the power of Facebook, Twitter, and other popular social media engines, we believe that the real edge in SMO often lies in leveraging lesser known but more targeted community platforms where the real “influencers” can be found. Creative Lipi helps you develop and implement a strategy customized to your unique goals and product/service requirements around these specific “social hubs.”

As the term SMO suggests, we help optimize your site and its search visibility by popularizing it on various social or community websites such as message boards, podcasts, blog sites, wikis, and vlogs (or video blogging). Some of the most popular methods for doing SMO involve a combination of the following:
  • Tagging and social bookmarking
  • Profile creation and maintenance
  • RSS feeds
  • Adding social news buttons
  • Website analysis and optimization
  • Blogging and blog management
  • Forum marketing
  • Video and photo sharing
  • Article writing and distribution
  • Press release writing and distribution